App of the Month: Checkers Mobile Application03 February 2016 ‐ 3 min read
As one of South Africa’s most-loved retail stores, Checkers is always innovating and keeping their consumers in mind. That consumer-centric approach comes to life through the latest version of the Checkers mobile application, developed in collaboration with 4i.
Checkers Mobile Application
The latest version of the Checkers application, recently made available on BlackBerry World, Google Play and iOS App stores, features a sleek, new look and simpler functionality. It’s now easier than ever before to redeem EeziCoupons – the discount coupons for Checkers stores - and take advantage of specials at Shoprite and Checkers stores, which helps tech-savvy consumers save on their everyday groceries.
How to Use It
Developed by 4i, the application enables users to create a profile, view EeziCoupons and specials and search for products by name or category. The total potential savings based on all the EeziCoupons and specials available in that particular store on that particular day is displayed in the app itself and shoppers are able to search for their nearest store and view trading times. EeziCoupons and special discounts are redeemed at till points,using a QR code scanner at certain stores, or by displaying the unique code on display in the application. Shoppers without smartphones can provide a mobile number to redeem discounts too.
The application enables users to create a profile, view EeziCoupons and specials and search for products by name or category.
Checkers’ EeziCoupons and daily specials are store-specific and change regularly, so there’s always something new that shoppers might need at a discounted rate. For every user interaction performed with the mobile application, Checkers are able to use that information to send relevant, personalised communication to the shopper, eliminating the noise and clutter of irrelevant marketing. FNB customers who qualify for eBucks can view and redeem Checkers EeziCoupons directly from the FNB banking application, and earn eBucks on top of their EeziCoupon savings, which can lead to big savings with each grocery shop.
Things to Look Forward to
The connected elements of retail shopping will move beyond a mobile application soon, and Checkers are always looking for ways to improve the shopping experience for their customers. A new type of interactive technology is being explored called iBeacon. This technology has the ability to interact with the Checkers mobile application and make shopping a little easier for consumers in-store. It sounds futuristic, but we’re living in the future now, where a personalised shopping experience can come to you, as you push your trolley down the aisles.
We’re living in the future now, where a personalised shopping experience can come to you, as you push your trolley down the aisles.
Moving beyond mobile phones too, the advent of wearable technologies like the Apple Watch makes shopping even easier in-store. Instead of pushing a trolley while hanging on to a list or your phone, wearable technologies make it easier, by linking to your phone and enabling you to tick off your list virtually hands free, and adding items to your shopping list application as you browse the aisles. With the new Checkers mobile application, shopping just keeps getting better and better.