Word of Mouth is still King

01 November 2016 ‐ 4 min read

As a leading mobile-first digital solutions company in South Africa, we’re fortunate to be able to say that most our business to date has been won through word of mouth and repeat business. It’s a position sought by many sales and marketing teams, and we think it may have something to do with our operations and how we value long-term relationships with our clients.

Despite the plethora of advertising vehicles and mediums available and the barrage of messages that reach consumers daily… word of mouth is still king, in any business.

But taking care of clients in our ever-changing, fast-paced world of mobile application development isn’t always simple. In fact, it takes a huge amount of effort and personal investment from everyone on our team to create and sustain successful relationships. Word of mouth still is one of the most powerful forms of marketing, and although it costs nothing, it certainly costs something in the beginning, and starts with putting the right bricks in place that’ll make it easy for your customers to shout their mouths off about working with you.

Word of mouth is one of the most powerful forms of marketing, and although it costs nothing, it isn't free

We have a few principles to share from our eight-year journey to help you stay on track with your business objectives and drive word of mouth from the inside out.

Every client counts

At 4i, every single client is valued, no matter how big or small the problem they’re trying to solve. We enjoy working closely with each of our clients and building true relationships that focus on collaboration. No matter who the client may be, they’re likely to pass on their recommendation of us to their networks and, if they just so happen to be quite influential… well, bonus!

Trust matters

This one is pretty simple – give your clients every reason to trust you. That means fixing problems when they arise, and keeping your client informed every step of the way. Do this well, and it’s highly likely that your client won’t even remember the problem – but you can bet your bottom dollar (or Rand) they’ll remember (and talk about) how you handled or resolved it.

There’s nothing like a seamless, beautifully finished product to remind a client of how awesome you are to work with

The investment is real

Business relationships are much like marriage – they require active and enduring investment. Moreover, they require good listening. Rather than seeking every opportunity to talk about how amazing your business is and why, it’s even more important to listen well and really hear what your clients are trying to tell you. Make what’s important to your clients, important to you, and make it easy for them to do business with you.

Never stop learning

Our team is wholly committed to learning, every day, and that commitment starts from the top. Every member of our team makes it a personal priority to learn new things, continually up-skill and stay on the cutting edge of what’s current and trending in our ever-evolving world of mobile technology.

Commit to excellence

Painstaking commitment to excellence is not something you can apply one day and hope it becomes a habit. We know this, and that’s why every day is an opportunity to create excellence. An application never leaves our studio until we’re absolutely certain it’s of excellent quality, and we’ll never release a prototype unless it’s been thoroughly explored to the extent it needs to be. We know that while our design and development processes may come to an end, the mobile applications we create go on to live in the world, and are used by real people, every day. And ultimately, there’s nothing like a seamless, beautifully finished product to remind a client of how awesome you are to work with.

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