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Checkers approached 4i for a mobile-first solution to connect with their customers
As one of South Africa’s most-loved retail stores, Checkers is always innovating and keeping their consumers in mind. Their consumer-centric approach prompted a change in the retail customer experience through mobile coupon redemption, and being part of the Shoprite group
where over 72% of South Africa’s population shops, the potential was huge. Checkers approached 4i for a mobile-first solution that would enable them to connect with customers, and understand what they wanted from the retail shopping experience in order to market products better.
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From a UX (User Experience) perspective, and from a design perspective, 4i helped us to take something that was just a good idea on paper, and execute it really well for our customers.