An augmented reality app that brings magazine pages to life.
Media24 needed a solution that would open up digital advertising possibilities
Media24 were looking for an advertising solution that would enable the advertisers in their print publications to run rich media digital campaigns. When it comes to media, a big consideration for brands lies in harnessing the power of mobile. People are often accompanied by their mobile phone while consuming other media such as
reading or watching television. Media24 approached us for a mobile solution that would extend their advertising possibilities to a digital environment while influencing behaviour among the readers of their Huisgenoot, You and Drum magazines.
Open the app, and hover your phone over the page
Watch the 3D images come to life!
View and enjoy exclusive content
The success of the app shown by the downloads has generated a new revenue stream for Media24, with a host of brands committing to augmented reality campaigns.